What is the difference between a wholesaler and a retailer?
What is a Wholesaler?
A wholesaler is a company who sells products in bulk to various retailers/outlets for them to sale to consumers sometimes through an agent. Wholesalers sell their products for a lower price as they are selling in large quantities, which reduces the handling costs involved.
The wholesaler may also be the manufacturer or producer of the product, but this is not always the case.
What is a Retailer?
A retailer is a company who sells products directly to their customers/general public for a profit. The retailer could be the manufacturer of a product but may also purchase relevant products from a wholesaler. Retailers sell products at a higher price than they would have been from the wholesaler, as they add their own mark-up on the products, in order to make a profit.
Here are the main differences between Wholesalers and Retailers:
At IPV, we love being a wholesaler as it gives us access to a wide range of shops/outlets and allows us to reach a larger customer base. By offering our products as wholesale, opens up a larger audience that can access our products, enabling us to grow our business quickly.
We have driven interest for our products via our marketing campaigns to make them more attractive to retailers, who also have a solid audience for our and other goods. So, if you are a retailer and want to stock innovative and fun, UK made products, please do not hesitate to get in touch with us on 01722 441482 or via email info@innovativeproductventures.com